Making a name in the music industry isn’t just about talent, it’s also about being seen. As an emerging artist, knowing how to market yourself effectively can be the difference between staying underground and catching your big break. Here are four basic marketing strategies every up-and-coming artist should be using:
1. Radio Airplays
Getting your song on the radio might sound old school, but it’s still one of the most powerful tools for building awareness, especially in local and regional markets. Community and college radio stations are often open to supporting independent artists. Start by targeting stations that cater to your genre, and don’t be afraid to reach out directly. A good radio plugger or DJ co-sign can open doors and build credibility for your music.
Pro tip: Have a clean, radio-ready version of your song and a press kit ready to go when submitting.
2. Playlist Placements
In today’s streaming-driven world, playlists are the new radio. Getting your music placed on curated Spotify, Apple Music, Boomplay, or Audiomack playlists can dramatically increase your exposure and streams. There are two types of playlists to aim for: editorial playlists (curated by platform staff) and user-generated or influencer playlists (curated by fans, bloggers, or DJs).
Pro tip: Use services like SubmitHub or Groover to pitch your song to playlist curators or network directly on social media.
3. Sponsored Ads
If no one knows you dropped a song, it doesn’t matter how good it is. Sponsored ads (on platforms like Instagram, TikTok, YouTube, and Facebook) help you put your music in front of the right audience. With targeted ad campaigns, you can reach people by location, age, interests, and even music preferences. A small budget, when used strategically, can lead to major results.
Pro tip: Create engaging video content (like performance clips or behind-the-scenes moments) to use in your ads and always track your metrics.
4. Music Blog Features
Getting featured on music blogs is a great way to build your online presence and add credibility to your artist profile. Blogs often have dedicated readers who trust their taste, and a well-written article or review can make fans more interested in your work. Plus, blog links are great for your SEO (search engine visibility).
Pro tip: Don’t just aim for the big names, niche blogs with loyal followings can be even more impactful. Always personalize your pitch and include a short artist bio, press photos, and streaming links.
As an artist on the come-up, these four marketing strategies; radio airplays, playlist placements, sponsored ads, and music blog features, can collectively create the buzz you need. Consistency, creativity, and knowing your audience are key. Master the art of self-promotion, and your music will reach the ears that matter.
