“We Were Created to Create” – The Journey of a Visionary Filmmaker
Some storytellers write their narratives with ink, but others, like Danju, paint them through moving images. Meet Godgift Friday, popularly known as Danju, a rising star in the Nigerian film industry whose passion for storytelling is reshaping the visual landscape of Afrocentric entertainment. From humble beginnings in the Bundu waterfront of Port Harcourt to working with industry giants, Danju’s journey is a testament to resilience, vision, and unyielding dedication.
In this exclusive interview, Danju takes us through his filmmaking journey, the struggles, the wins, and what it truly means to be a Nigerian creative.
Who is Danju?
My name is Godgift Friday, but most people know me as Danju. I’m a filmmaker from Bayelsa State, based in Port Harcourt. I’m a Film Director, Creative Director (CD), Director of Photography (DP), and Editor. I believe in telling raw stories through my lenses and in the power of art and its manifestations because, at our core, we were created to create.
I grew up in Bundu Waterfront, a rough neighborhood where life hit me hard at an early age. I experienced pain and oppression, but my mother—my superhero—was always there. Eventually, I channeled my struggles into art, and that’s what has brought me here today.
How Did Your Filmmaking Journey Begin?
My journey started while I was writing my WAEC exams. I used to take pictures of my classmates, edit them, and they loved it. After secondary school, I realized I could turn that skill into a career. But lack of finances forced me to do all kinds of jobs—cleaner, waiter, bar assistant—just to save money for my dream.
Things started taking shape when I got an opportunity to work at Mangrove Studio for a year and a half. That was my foundation in photography and cinematography. However, on October 17, 2023, I made a bold move—I left my job at Mangrove Studio to fully push The Danju Brand. Since then, it’s been a mix of failures and victories, but I wouldn’t trade this journey for anything.
What Have Been Some of Your Biggest Career Highlights?
One of my first major accomplishments was getting to work with top industry names. I had the opportunity to work directly with Bushboy Marc, a top video director on the following projects:
- Editing the visuals for GODDESS by BAYANNI ft. RUGER
- Co-directing and editing the visuals for RELATIONSHIP by BERRI TIGA ft. PERUZZI
- Getting nominated and winning *Best Video Director of the Year 2024/2025* at the *Galaxy Music Awards* in Port Harcourt. That was a defining moment for me.
Your Work Has Taken You Across Different Cities—How Has That Experience Been?
Filmmaking has introduced me to different tribes, cultures, and perspectives. It’s been an amazing adventure—from Port Harcourt to Lagos, to the breathtaking landscapes of Abuja. Every new place comes with fresh inspiration.
One major life-changing moment for me was when Bushboy Marc (a director) invited me to Lagos. That was my first time in the city, and it completely changed my mindset about filmmaking. Watching his creative process—from scripting treatments to set design—made me appreciate the art even more.
Who Are Your Biggest Mentors in the Industry?
I look up to Meji Alabi, TG Omori, and Dir K. Their work ethic, storytelling, and unique approach to filmmaking inspire me daily.
A fond memory I hold on to was the first time Bushboy Marc took me to go see his friend/mentor Dir. K (my mentor) too, I was so happy it left me speechless for over 1 hour. That’s a day I won’t forget.
What Role Did Port Harcourt Play in Shaping You?
Starting up in Port Harcourt wasn’t easy, but it sharpened my skills and my eye for storytelling. People say PH is rough, but it has produced some of the best talents in the country. I’m proud to be a Port Harcourt boy.
Fun Facts About Danju
I’m a vibe—any kind of vibe, name it, I’ll bring it. I love making people happy.
What’s the Best Advice You Can Give to Young Creatives?
“Don’t pretend to try your best—actually try your best, and you’ll see results.”
There’s no talent here—this is hard work. This is obsession. Talent doesn’t exist; we are all human beings. You could be anyone if you put in the time.
What Does Being Nigerian Mean to You?
Being a Nigerian is hard, but to me, it represents strength. To survive in Nigeria, you have to be strong—it’s not easy, but it builds you.
Where Can People Connect with You?
- IG: @this_isdanju
- TikTok: @thisisdanju
- X (Twitter): @danjufilmcraft
- YouTube: @danjufilmcraft
Danju’s journey is just beginning, and with his dedication to storytelling, the world will soon see the full manifestation of The Danju Brand. Keep an eye out—this filmmaker is one to watch!
